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Out of the box
Food increase Brits appetite for Netflix
non-English content
Yes, I am an average Italian. I miss your cooking, Mama. Your lasagne, your pizza, your tiramisu and all your replicas of the ethnic foods we ate on our vacation in London.
Food has always been considered one of the best ways to get to know different cultures, to create a sense of belonging and togetherness.
'Out of the box' is the first delivery service launched by Netflix UK that harnesses this power of food to encourage brits to open up to foreign filmography.
Art Director: Marco Da Re, Sara Asciutto, Erika Bordonali e Sarah Talluto
Project Typology: TTL
Boxes
Brazilian box
Italian box
Ukrainian box
Spanish box
Application
Choose the box according
to your taste
See what kind
of foreign film are suggested
Campaign_OOH
"Waiting for the bus has
never been so useful as it
is today. I found what to eat and watch this evening"
Campaign_Social Media
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